Services
What ATL Can Do For You...
Direct Placement in Film & Television
"People really do watch what actors are eating, drinking, and wearing." (Kim Lawrence, ATL founder, quoted in Nations Business)
ATL will negotiate for and secure the best placements in film and television and ensure that they are consistent with your standards, target demographics, and advertising and marketing initiatives. By maintaining active relationships with major television and film studios and by conducting a continuing of evaluation of all pertinent details about each film and television production opportunity, including script review, ATL will be able to advise you of all appropriate placement opportunities.
Seek Appropriate Promotional and Merchandising Opportunities
ATL can help identify and assist you in developing front and back-end (cross) promotional opportunities to further link the brand with its target audience. Promotional opportunities that may be designed around the basic elements of an existing marketing plan may include but would not be limited to.
- Assisting in the location of non-competitive, ride-along opportunities
- Prize merchandizing placements
- Enhancing existing advertising by helping to develop crossover campaigns with TV, print, point of purchase, and other media advertising
- Possible coupon development
- Assisting in the development of host/sponsor involvement with a TV program
Exclusive Value-Added Proprietary Programs
Celebrity Outreach and Targeted Product Placement are proprietary programs designed to help extend the reach of selected products to key members of the feature film and television community.
Placement Monitoring and Reporting Systems
ATL clients are provided with television program assessments, monthly, and/or quarterly and annual reports, special "secured placement" media alerts, and CD – DVD video clips in several formats which in turn can be used to assist you with your corporate public relations and advertising departments. Additionally, printed materials may be developed which can detail a specific product’s association with the hottest new show on TV. Or, ATL may be able to supply photos, video clips and/or one-sheets that can be posted internally to raise awareness within your company of its latest "Hollywood" connection.