Product Placement
Q. What is "Product Placement advertising"?
"Providing new ways to link your product or brand to the glamour and excitement of Hollywood and its personalities by securing extraordinary brand, name, or product exposure in major motion pictures and television at a minimum cost."
Q. What defines a good product placement agency?
"One that creates mutually beneficial associations with feature film and television production that directly benefit the client."Â
Above the Line has consistently demonstrated its ability to analyze and recommend the right product placement vehicle for its clients, and, in some cases, recognize the next blockbuster, which can translate into increased sales and profits for the client.
"One that provides the client with an "insider's role" to the vast Hollywood establishment."Â
Above the Line has demonstrated its ability to gather "insider information" about Hollywood properties, up to eighteen months in advance of release, providing its clients with the opportunity to develop additional promotional tie-ins as desired
"One that has demonstrated its ability to secure successful placements for its clients."
Above the Line has secured successful placements in film and/or television for such companies as Taittinger Champagne, multiple wines and spirits represented by Kobrand Corporation, 3M including Littmann Stethoscopes - 3M Occupational Health & Environmental Services - 3M Office Products, Harman International, including Harman Kardon, Infinity Systems AKG & JBL, Strawberry Shortcake, Madeline Dolls, Polycom Communications, Silicon Graphics,, Bullard, Bayer Small Animal Health, and others.
An example of branded integration may be seen in Shall We Dance with Richard Gere and Jennifer Lopez which included the pivotal scene involving the “Chicago-Taittinger Open Dance Competition.� "One that has demonstrated its ability to secure successful placements for its clients."
Above the Line has secured successful placements in film and/or television for such companies as Taittinger Champagne, multiple wines and spirits represented by Kobrand Corporation, 3M including Littmann Stethoscopes - 3M Occupational Health & Environmental Services - 3M Office Products, Harman International, including Harman Kardon, Infinity Systems AKG & JBL, Strawberry Shortcake, Madeline Dolls, Polycom Communications, Silicon Graphics,, Bullard, Bayer Small Animal Health, and others.