About Us
Above the Line Placements Offers A Unique Approach to Product Placement Advertising and Entertainment Marketing
In an effort to meet growing marketing needs and make an under-utilized promotional tool work aggressively for business of all sizes, Kim Lawrence formed a new company in 1999 that would maximize exposure and awareness for brands and products worldwide.
Many years of successful work in television production and marketing, coupled with unprecedented personalized service, have positioned Above the Line Placements in a league of its own.
Today, Above the Line Placements continues to take product placement and branded integration to new, exciting, and high-impact levels. Customized and cost-effective placement and marketing programs serve as the cornerstone of Above the Line Placements’ ability to successfully achieve client placement and entertainment marketing objectives.
This product placement agency caters not only to the execution of quality product placements on high profile feature films and television programs, but can offer other tailored promotions that span a variety of entertainment venues.
ATL’s strong background in advertising, marketing, and film production combined with an extensive network of contacts within the entertainment industry has resulted in successful work for all major motion picture studios including Sony, MGM, Paramount, DreamWorks, the major television networks, and others.
These successful efforts have forged a strong creative foundation for Above the Line Placements that benefits every ATL client. Recognizing that product placement hasn’t reached its full potential, Above the Line Placements consistently works to secure opportunities for each client that achieve that valuable link between product and the glamour, excitement, and high-profile nature of Hollywood.
"As competition increases for the hearts and minds of the consumer, it's vital for us to open doors for clients that they never thought of or considered," Lane said. Quoted in Nation's Business, Lane continued, "Done effectively, product placement advertising can leverage our clients' profile for a fraction of the cost of conventional media while providing an opportunity to secure twice the viewers and impressions."
Known for their creative outside-the-box thinking, the ATL team of professionals parlays their contacts and experience into top quality, personalized marketing plans that can result in new and exciting opportunities for products and brands of every variety.
Above the Line's experience in product placement, branded integration, and corporate sponsorships, along with their negotiation skills and superior relationship building ability, allows them to execute aggressive plans that generate superior results.